The Edge Singapore Rate Card
Print & Digital Replica Advertising
Print advertising provides lasting brand visibility, local reach, high credibility, and a memorable experience, effectively engaging targeted audiences through tangible media.
Online Advertising
Online advertising through websites and mobile apps offers cost-effective, highly targeted reach, increased brand visibility, enhanced user engagement for better conversions and customer retention.
Direct Marketing
EDMs and eNewsletters offer targeted, cost-effective marketing with measurable impact, boosting customer loyalty, website traffic, and multi-channel engagement.
Advertorial Package
A featured content package helps brands tell deeper stories through formats such as executive interviews, Q&A features and professionally directed photography.
Print & Digital Replica Advertising
Sponsored Content
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Content submitted by, and attributed to external contributors.
Hosting options: on print & online.
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Assigned writing with the primary purpose of informing the audience in a way that subtly promotes the advertiser’s message without being overtly sales-oriented.
Ethical guidelines apply.
Writing fee applies.
Hosting options: on print & online.
High-impact Solutions
Per issue
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Placement: Front outer, inside front, inside back, back outer
Cover 287mm(H) x 262mm (W)
Back cover 370mm (H) x 262mm (W)
Inside Double Page Spread 379mm (H) x 536mm (W)
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: Front outer, inside front, inside back, back outer
Cover 287mm(H) x 262mm (W)
Back cover 370mm (H) x 262mm (W)
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: 1st double page spread
Size: 370mm (H) x 536mm (W)
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: Front cover
Size: 80mm (H) x 262mm (W)
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: Section cover
Size: 80mm (H) x 262mm (W)
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
Run of Page
Per issue
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Placement: Run of page
Size: 370mm (H) x 262mm (W)
Additional loading
Outside Back Cover loading +50%;
First colour position +50%;
Specified Page/Position loading +48%.
Front half right hand page +45%
Front half left hand page +35%
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: Run of page
180mm (H) x 262mm (W)
Additional loading
Outside Back Cover loading +50%;
First colour postion +50%;
Specified Page/Position loading +48%.
Front half right hand page +45%
Front half left hand page +35%
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: Run of page
280mm (H) x 186mm (W)
Additional loading
Outside Back Cover loading +50%;
First colour postion +50%;
Specified Page/Position loading +48%.
Front half right hand page +45%
Front half left hand page +35%
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: Run of page
80mm (H) x 262mm (W)
Additional loading
Outside Back Cover loading +50%
First colour position +50%
Specified Page/Position loading +48%
Front half right hand page +45%
Front half left hand page +35%
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: Run of page
370mm (H) x 536mm (W)
Additional loading
Centrespread +50%
Facing Page/DPS (specified) +50%
Facing Page/DPS (ROP) +40%
Specified Page/Position loading +48%
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
Sections
Capital | City&Country | Options
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Placement: Front outer, inside front, inside back, back outer
Cover 287mm(H) x 262mm (W)
Back cover 370mm (H) x 262mm (W)
Inside Double Page Spread 379mm (H) x 536mm (W)
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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Placement: Front outer, inside front, inside back, back outer
Cover 287mm(H) x 262mm (W)
Back cover 370mm (H) x 262mm (W)
Format: PDF
Fonts: Embedded
DPI: 300
Color: CMYK
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1 column: 34mm
2 columns: 72mm
3 columns: 110mm
4 columns: 148mm
5 columns: 186mm
7 columns: 262mm
14 columns: 536mm
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Format PDF
Fonts Embedded
DPI 300
Color CMYK
Submission Date
Publication date
Every Monday
Booking
> 2 weeks before publication date
7 clear working days before publication date
Copy/Material
2 weeks before publication date
Cancellation/Normal Ads
Online Advertising
Homepage & Run-of-site
Weekly
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100% SOV | Frequency: 2 per user / day
Video
Dimension:1280 x 720px
File size: Max 30MB
Number of video: 1
Video Ratio: 16:9
Bitrate Video: Max 600kbps
Audio: Max 128kbps
Video Duration: Max 60 sec
Format: MP4/MOV
Background Skinning
Desktop: 1920 x 1080px
Mobile: 400 × 800px
File size: <800KB
Format: JPG/PNG
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50% SOV | Frequency: 2 per user / day
Desktop: 1920 x 1080px
Safe Area: 1840 × 960px
Mobile: 400 x 800px
Safe Area: 350 × 640px
File size <800 KB
Format: JPG / GIF / HTML5 / 3rd Party
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20% SOV
Desktop: 970 x 250px
Mobile: 320 x 100 or 300 × 250px
File size: <500KB
Format: JPG / GIF/ HTML5 / 3rd Party
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20% SOV
Desktop & Mobile: 300 x 250px
File size: <500KB
Format: JPG / GIF/ HTML5
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20% SOV
Desktop & Mobile: 300 x 600px
File size: <500KB
Format:JPG / GIF / HTML5 / 3rd Party
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20% SOV | Desktop only
Header: 1140 x 250px
Left Panel: 320 x 1080px
Right Panel: 320 x1080px
File Size: <800KB
Format: JPG / GIF/ PNG/ HTML5 / 3rd Party
Homepage Only
Weekly
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100% SOV
Desktop & Mobile: 1200 x 667px
Format: N/A
Max character count based on Advertorial title of max 120 char including spaces. Image from Cover Image of Advertorial
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100% SOV
Desktop & Mobile: 1200 x 667px
Format: N/A
Max character count based on Advertorial title of max 120 char including spaces. Image from Cover Image of Advertorial
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100% SOV
Video Link <60sec
Format: N/A
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20% SOV
Desktop: 970 x 250px
Mobile: 320 x 100px OR 300 × 250px
File Size: <500KB
Format: JPG / GIF/ HTML5 / 3rd Party
Article Page Only
Weekly
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20% SOV
Desktop: 728 x 90px
Mobile: 300 x 250px
File Size <500KB
Format: JPG / GIF / HTML5 / 3rd Party
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20% SOV
Desktop & Mobile: 1280 x 720px
<60sec
HTML5 <150KB
File Size: <30MB
Format: MP4 / MOV / HTML5 / 3rd Party
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20% SOV
Video
Desktop: 1600 x 680px
Mobile: 1080 x 1920px
Video length: 15 seconds on auto-play
File size: <30MB
Format: MP4 / MOV / WEBM
Image
Desktop: 1600 x 680px
Mobile: 1080 x 1920px
File size: <500KB
Format: JPG / GIF / WEBP
Mobile Solutions
Weekly
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100% SOV | On load
Mobile: 393 x 852px
Tablet: 768 x 1024px
File Size: <500KB
Format: JPG / GIF / HTML5
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20% SOV | Run-of-site
Mobile: 320 x 100px
File Size: <500KB
Format: JPG / GIF / HTML5 / 3rd Party
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100% SOV | Homepage
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20% SOV | Run-of-site
Mobile: 300 x 250px
File Size: <500KB
JPG / GIF / HTML5
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20% SOV | Run-of-site
Mobile: 320x100px
File Size: <150KB
JPG / GIF / HTML5 / 3rd Party
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50% SOV | Run-of-site
Video: 1280 x 720px
<60sec
File Size: <30MB
HTML5 : <150KB
Format: MP4 / MOV / HTML5 / 3rd Party
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100% SOV | Run-of-site
Mobile: 320 x 480px
File Size: <500KB
Format: JPG / GIF/ HTML5
Direct Marketing
Newsletter
Weekly
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100% SOV | Daily blast (Monday - Saturday)
728 x 250px
File Size: <100KB
Format: JPG/GIF
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100% SOV | Daily blast (Monday - Saturday)
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100% SOV | Daily blast (Monday - Saturday)
600 x 250px
File Size: <100KB
Format: JPG/GIF
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100% SOV | Daily blast (Monday - Saturday)
600 x 250px
File Size: <100KB
Format: JPG/GIF
EDM
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100% SOV
800 x 1200px
Subject Header: 72 characters including spaces
File Size: <5MB
Format: JPG / PNG / GIF / HTML Coded
Advertorial Package
Position Your Brand Where Decisions Are Made
With both print visibility and digital amplification, featured content ensures brand messaging reaches the right readers across formats they already consume. Photography support enhances presentation and storytelling, giving companies a polished and editorial-quality presence.
*Terms & conditions apply | Prevailing GST applies
Get in Touch
Chat with us to find tailored solutions for your business.
Terms and Conditions
All rates quoted are subject to prevailing Goods and Services Tax (GST) in Singapore.
Rates and media specifications are accurate at the time of publication and may be revised without prior notice.
All bookings are subject to availability and approval by media owners and relevant authorities.
The 15% agency commission is not applicable to production costs or other non-media-related expenses.