Our Readers
“We cannot go after thousands of men until we learn how to win one.”
— Claude Hopkins
Print & Digital Replica
Our readers prefer the Print & Digital Replica format for its credibility, reading habits, and the ability to store a hard copy.
37,310
Weekly Circulation
based on the Circulation Audit 2024
Digital
Digital format offers real-time updates, easy access, and convenience.
4.1 Million
Annually Active Users
based on the Circulation Audit 2024
Demographics
Print & Digital Replica
Digital Readers
Readers’ Profession
Source: The Edge Singapore Reader Survey 2025
Psychographics
Into the recesses of a reader’s mind.
Investment Behaviour
Source: The Edge Singapore Reader Survey 2025
of readers have more than 10 years of investing experience
75.4%
40.4%
of readers invests >30% of annual income
41.2%
of readers make ≥1 trade a week
Most Popular Sectors of Investment
REITs
Financials
Real estate
IT
Financials
Indexes
Investment Experience
Current Investment
Source: Reader Survey 2024
Current Portfolio
Future Investment Interest
29.1%
of readers are accredited investors
38.2%
of non-accredited investors wish to find out more about accreditation
Home-ownership
Source: The Edge Singapore Reader Survey 2025
Readers’ Homebuying Preferences
of readers own a property under their name
88.2%
of readers intend to buy/sell within 3 years
22.9%
Lifestyle Behaviour
Source: The Edge Singapore Reader Survey 2025
of high-income investors are interested in car reviews
50%
of readers make at least a few leisure trips a year
63.6%
of frequent business travellers are premium subscribers
74.7%
of frequent business travellers take business or first class
23%
of luxury goods purchasers do so when they achieve a financial milestone
28%
Travel & Dining
The top lifestyle interest among readers
Content our readers value most
Source: The Edge Singapore Reader Survey 2025
Investment & Stock Updates
Corporate News
Social & Economy
Real Estate
Automotive
Travel and Dining
Home & Decor
Timepiece & Luxury
