EdgeProp Singapore
Rate Card
Print Advertising Solutions
EdgeProp Paper
$32,000
① 4-PP Full Jacket
$32,000
$29,000
② 2-PP Half Jacket
$29,000
$11,065
③ Full Page Full Colour (ROP)
$11,065
$15,491
④ Outside Back Cover
$15,491
$6,230
⑤ Bottom Panel (Cover)
$6,230
$4,450
⑥ Bottom Panel (ROP)
$4,450
$40,000
⑦ 4-PP Extended Centerfold
$40,000
$28,000
⑧ 2-PP Extended Centerfold
$28,000
$15,000
⑨ Facing Pillar Ad
$15,000
Base Rate: $35 per col cm
Ancillary Services
$6,000
① Advertorial Writing (<800 words)
$6,000
$5,000
② Online Advertorial Hosting
on EdgeProp.sg
$5,000
Column Width
1 column
34mm
2 columns
72mm
3 columns
110mm
4 columns
148mm
5 columns
186mm
7 columns
262mm
14 columns
536mm
Additional Loading
Cover
40%
First Ad - min junior page
25%
Outside Back Cover
20%
Centerspread
40%
Specified Page
40%
Loose Insert
60%
Double Page Spread (ROP)
-10%
Colour Proof (min half page)
5%
$2,000
Colour Surcharge
$2,000
Online Advertising Solutions
Weekly
Homepage + Article Pages
$13,000
① Video Takeover
Frequency capped at 2 per user per day
$13,000
Homepage
$5,800
① Super Leaderboard
(Desktop only) 50% SOV
$5,800
$1,500
② Leaderboard
20% SOV
$1,500
$7,000
③ Back Splash
50% SOV
$7,000
$4,800
④ Quadrant
100% SOV
$4,800
$3,800
⑤ Featured Property News Carousel
per slot, total 5 slots
$3,800
$750
⑥ Video Showcase
25% SOV
$750
$8,000
⑦ All pages Exit Intent Pop Up
(Desktop only) 100% SOV
$8,000
New Launches
$1,500
① Mega Poster
per slot, total 8 slots
$1,500
$4,000
② Bottom Sticky Ad
50% SOV
$4,000
$1,200
③ Featured Virtual Tour Carousel
per slot, total 3 slots
$1,200
$1,200
④ Dedicated Project Page
$1,200
$1,200
⑤ EC Carousel
per slot, total 3 slots
$1,200
$4,000
⑥ EC Billboard
100% SOV
$4,000
$1,000
⑦ EC Native Ad
per slot
$1,000
3D Showflat Virtual Tour
$2,000
① <1,600 sqft
$2,000
$2,300
② 1,601 - 2,500 sqft
$2,300
$2,700
③ >2,501 sqft
$2,700
$2,000
④ Scale Model
$2,000
Search Pages - All
$500
① Map Marker
$500
Search Pages - For Sale
$960
① 2nd District Banner
10% SOV
$960
$480
② 6th District Banner
10% SOV
$480
Search Pages - For Rent
$840
① 2nd District Banner
10% SOV
$840
$420
② 6th District Banner
10% SOV
$420
Article Pages
$1,200
/
$1,000
① Medium Rectangle 1 / 2
20% SOV
$1,200
/
$1,000
$2,200
② Half Page
20% SOV
$2,200
Article Pages
$1,200
① Super Leaderboard
10% SOV
$1,200
$1,800
② In-Read Banner
10% SOV
$1,800
$4,000
③ Bottom Sticky Ad
50% SOV
$4,000
Overseas
$600
① Super Leaderboard
20% SOV
$600
$500
② Billboard
20% SOV
$500
$400
/
$400
③ Medium Rectangle 1 / 2
$400
/
$400
$800
④ Half Page
20% SOV
$800
$250
⑤ 1 Listing
$250
$875
⑥ 5 Listings
$875
$1,500
⑦ 10 Listings
$1,500
News
$6,000
① Skinner - Desktop Only
$6,000
$6,000 to $10,000
② Slideshow for Advertorial
30 sec - 1 min
$6,000 to $10,000
Mobile Advertising Solutions
Weekly
Mobile App
$6,000
① Video Takeover
100% SOV
$6,000
$600
② Mega Poster (3 slots)
100% SOV
$600
$600
③ In-article Banner
10% SOV
$600
$3,000
④ Agent App Splash
100% SOV
$3,000
E-Mailers
Weekly E-Newsletter
$8,000
① 2nd Article Ad
100% SOV
$8,000
$4,000
② Square Banner
100% SOV
$4,000
$4,000
③ Video Showcase
100% SOV
$4,000
$6,000
④ Wide Banner
100% SOV
$6,000
Electronic Direct Mailer
$0.40
① Dedicated EDM
per Email
$0.40
$0.80
② Segmented EDM
per Email
$0.80
Terms and Conditions
All rates quoted are subject to prevailing GST
Rates and media details are accurate at the point of publishing and subject to change without notice
Bookings are subject to availability & approval from premise owners & authorities
No 15% agency commissions applicable for production costs and other non-media related costs
Get in Touch
Chat with us to find tailored solutions for your business.
Cowie Tan
Chief Marketing Officer (Finance & Luxury)
Pang Kai Xin
VP, Corporate (Real Estate)
Shermie Tee
VP, Agency Sales (Real Estate)